SOUNDBOARD
24’
Services
Concept Creation
Art Direction
F+B Curation
An edible journey through mood,
music, and the magic of Daylist
For Spotify’s annual Soundboard advertising event, we collaborated to create a culinary experience inspired by their Daylist feature - the personalised playlist that shifts with your moods throughout the day.
From a bespoke welcome brunch partnering with bakery juggernauts Popphams, to a Daylist inspired cocktail hour where drinks were paired with guests based on their musical preferences, no detail was missed for our special guests. The evening culminated with an avant-garde, four-course dinner, every element was designed to reflect personal listening habits and genre energy. We even popped our very own ice cream kart with personalised music themed sundaes from our friends at Happy Endings! Heaped in nostalgia, the experience was playful and immersive, transforming a corporate day into a meaningful brand led experience.
